Drag-and-drop campaign creation that is built for the marketer, not the developer. You can drag any element into your canvas without ever having to use or understand any form of HTML or coding. Creating, testing and sending beautiful emails has never been quicker or easier.
Speak with each consumer
Make every email you send tailored to the individual. Effortlessly fuel truly personalized email experiences that resonate personally with consumers. Mercanto’s AI engine builds a ‘taste profile’ of each consumer’s interests that allows you to surprise and delight at scale.
Better emails, less work
Automatically assemble the right content in real time for each consumer with our pioneering technology. Mercanto uses Natural Language Processing and Deep Learning to automatically understand a consumer’s unique tastes and to assemble the right content for the right person at the right time. This personalized approach, combined with configurable business rules, dramatically boosts revenues and engagement.
Tap behaviors across channels
Adapt the content of every email using each consumer’s activity – in-email, onsite, in-store, and in-app. At last, real-time email personalization based on multi-channel behavior is a practical reality.
Measure and compare the performance of your email campaigns with revenue and engagement insights right on your dashboard.
Engineered with AI in mind
The Mercanto platform was engineered from the ground up with Artificial Intelligence in mind. This contrasts with traditional marketing cloud providers who have bolted rudimentary AI technologies onto their legacy database architectures. Mercanto’s AI-first approach enables retailers to provide consumers with fresh and relevant content at scale, using best-of-breed Artificial Intelligence (-Natural Language Processing and Deep Learning) technologies. This AI-first approach adds c. 50% to your email revenues.
Sync with your sending platform
It’s easy to create send-ready HTML code that’s ready to load into your current email platform. The Mercanto platform works seamlessly with all leading ESPs.
[Playbook] Welcome To The AI Revolution
Inside this playbook, we share practical advice and best practice when it comes to applying AI to your email personalization program. Here’s what you’ll find inside: (1) How Natural Language Processing automatically extracts ‘tokens’ from product descriptions. (2) How a Spotify-style taste profile enables the marketer to understand each consumer’s unique and evolving shopping tastes. (3) How Neural Networks take both product and consumer data and automatically rank products for each consumer. Please enter your work email to get the playbook.