Drag-and-drop AI personalization for email marketers

Drag-and-drop AI personalization for email marketers



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Email. Evolved.


Today relevance isn’t about segment-driven campaigns or generic ‘people who bought x also bought y’ messaging, it’s about using artificial intelligence to power an entirely new relationship between you and your customers. Mercanto uses world class artificial intelligence technologies to match your customer’s lifetime tastes to your catalog in real time. It’s easy to deploy and injects AI personalization into your preferred email provider. And the best bit? It delivers an email revenue uplift of approximately 50%, and reduces campaign production time to less than ten minutes.

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Some of the ways to maximize your revenues, catalog exposure, and retention:

01

AI email preferences

Mercanto builds a multidevice cross-channel profile that is the weighted sum of the entire history of the consumer’s tastes and preferences – rather than a collection of individual items. This enables you to understand the customer based on their ranked lifetime tastes, preferences, and interests – and not just the last click or abandoned purchase.

AI email preferences

02

Product discovery

It’s critical to encourage browsing and shopping – even when the consumer does not have an identifiable need. Mercanto provides real-time ranking of content at every customer interaction. Relevance of each piece of the content is computed and continuously iterated, based on customer actions and reactions. New content is iterated from what was used yesterday and different from what it will be tomorrow. Even ignored content is an implicit customer signal that is used to adapt the next experience. By consistently showing fresh and relevant content, marketers, maximize product discovery and purchase.

Product discovery

03

AI email personalization

Dynamic content is fading. AI email personalization is on the rise. Why? Because smart marketers recognize that artificial intelligence can be used to combine consumer tastes with a deep understanding of product-level data to increase revenues and margin, and to eliminate out-of-stock scenarios. You can use the ranking engine to select optimum products from your entire catalog, from a predefined filter, or to match your featured promotion.

AI email personalization

Delivering a revenue uplift of approximately 50%.


By delivering AI-driven individualized content that surprises and delights the consumer, you can expect to see a revenue uplift of approximately 50%.

Delivering a revenue uplift of approximately 50%.
More Cash

You can expect to see an email revenue uplift of approximately 50%.The automatic self-learning algorithm also minimizes the need for discounting and maximizes your profit contribution. Your Finance team will not only be happy, they’ll be impressed.

More Match

Mercanto dynamically matches the set of featured products for each user. Our ranking engine selects products from your entire inventory, from a specific filter, or can match your featured promotion or catalogue. This individualized approach boosts your click-to-open rates, engagement, and customer lifetime value.

More Dash

Up to 80% of a marketer’s time is spent on campaign assembly and execution. Mercanto’s AI-driven platform removes manual labor from the campaign production process, allowing marketers to build and deploy 100% individualized campaigns in less than 10 minutes.

Ready to see the magic?