AI email preferences
Mercanto builds a multidevice cross-channel profile that is the weighted sum of the entire history of the consumer’s tastes and preferences – rather than a collection of individual items. This enables you to understand the customer based on their ranked lifetime tastes, preferences, and interests – and not just the last click or abandoned purchase.
It’s critical to encourage browsing and shopping – even when the consumer does not have an identifiable need. Mercanto provides real-time ranking of content at every customer interaction. Relevance of each piece of the content is computed and continuously iterated, based on customer actions and reactions. New content is iterated from what was used yesterday and different from what it will be tomorrow. Even ignored content is an implicit customer signal that is used to adapt the next experience. By consistently showing fresh and relevant content, marketers, maximize product discovery and purchase.
AI email personalization
Dynamic content is fading. AI email personalization is on the rise. Why? Because smart marketers recognize that artificial intelligence can be used to combine consumer tastes with a deep understanding of product-level data to increase revenues and margin, and to eliminate out-of-stock scenarios. You can use the ranking engine to select optimum products from your entire catalog, from a predefined filter, or to match your featured promotion.
You can expect to see an email revenue uplift of approximately 50%.The automatic self-learning algorithm also minimizes the need for discounting and maximizes your profit contribution. Your Finance team will not only be happy, they’ll be impressed.
Mercanto dynamically matches the set of featured products for each user. Our ranking engine selects products from your entire inventory, from a specific filter, or can match your featured promotion or catalogue. This individualized approach boosts your click-to-open rates, engagement, and customer lifetime value.
Up to 80% of a marketer’s time is spent on campaign assembly and execution. Mercanto’s AI-driven platform removes manual labor from the campaign production process, allowing marketers to build and deploy 100% individualized campaigns in less than 10 minutes.